Rosies Handcrafted Ice Cream is a new ice cream brand in Western New York. Created and led by my brother and sister-in-law, Rosies is growing in popularity. The brand is the perfect intersection of old and new… flavors you have always loved often with exciting new twists. That is what the branding proved to be. Heavily inspired by the Roycroft in its styling and identity the Rosies logos, branding, wordmarks, stationary, and voice are all the best of the old and the best of the new.

key learnings | brand identity + freelance management + small business management + llc creation and management

january 2017 - june 2021

brand identity / brand voice / graphic design / graphics standards manual creation

illustrator / photoshop / indesign